Social networks increase traffic sent to online retailers by 13%

Social networks increase traffic sent to online retailers by 13%

Social networking sites accounted for 11.6% of all UK Internet visits in September.

Social networks are sending nearly 13% more traffic to online retailers this year than last year, according to Experian Hitwise, the online competitive intelligence service.

The company's analysis reveals that social networking sites accounted for 11.6% of all UK Internet visits during September, representing a year on year growth of 4.3%.

Robin Goad, Research Director, Experian Hitwise, commented: "Social networks are rapidly becoming the nation's favourite online pastime. As more time is being spent on social networking sites, we are seeing retail brands tapping into the power of social media to drive online traffic and sales."

Facebook becomes second biggest source of traffic online

Within the social networks and forums category, the three dominant players are Facebook, YouTube and Twitter. Those three combined account for 75% of all visits to the category.

Facebook accounts for 55% of all visits to social networking sites, making it by far the biggest social network in the UK.

Facebook is also the second biggest source of traffic to all websites after Google. Approximately 1 in 10 visits to a website in September came immediately after a visit to Facebook, up from 1 in 13 visits back in September 2009.

Online retailers are increasingly relying on traffic from social media to drive sales and interest in their products.

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