Love Island Cakes

Love Island Cakes

We're delighted to announce our latest new customer website - Love Island Cakes.

Love Island Cakes are a Paphos, Cyprus based business specialising in making custom wedding cakes for UK couples getting married in Cyprus and cakes for all sorts of other special celebrations. They are masters of producing some truly spectacular cake designs.

Love Island Cakes previously had a static website, but now wanted to move forward with a website that would be their shopfront in both Cyprus and the UK.

The Brief

The brief was to create a new website to sell handmade, individual wedding cakes to couples getting married in Cyprus and celebration cakes for a variety of special occasions.

The Concept and Website

A fun website including content about:

  • Wedding cakes and cakes for special celebrationsUnique online cake planner for brides to describe their perfect wedding cake. At the same time it builds registrations for email follow-up
  • Facility for customers to upload their own pictures to be able to show what they like
  • Picture gallery showing some great cakes
  • Strong use of existing customer testimonials
  • Background about getting married in Cyprus and choosing a wedding cake in Cyprus – to be helpful to customers
  • Background about cake making in general – to build credibility
  • News – to keep the site topical and fresh
  • Tightly integrated email marketing campaign to drive traffic
  • Strong social networking – Facebook and Twitter
  • Multiple contact methods including Skype
  • Ability to take deposits for cakes
  • The site is content management system based for speed of development and ease of updating
  • From idea to live site in just six weeks

The Project

The client is fun to work with and highly involved at every stage. The project included:

  • Researching and recommending domain names for the new business
  • Setting up hosting and tools to create the website
  • Business and marketing input to shape the site’s themes and approach
  • Worked with client to write and edit copy, highly optimising for the target search terms
  • Worked with client to use some existing photography and add some new – the site is highly visual and pictures play a key role
  • Designed and implemented the site using standard components to facilitate rapid development and implementation
  • Opportunity to eat great cakes!

The Outcome

The new website launched in late January 2010.

  • Traffic levels have been increasing daily
  • Visitors have been completing the profile providing good in-depth knowledge on potential customers
  • The site has already been comprehensively crawled by Google

The Client’s View

"Mike and Pam of Big Bang Business created my new website. They are brilliant. Their marketing is awesome. "I’m so proud of the ‘unique design your own cake’ bit which they built – it really is unique! "Mike and Pam have a great ability to explain technical issues to a non-techie and to readily guide me in what is needed and by when to ensure that the website is performing the way they have envisioned. "I am enjoying building this website with them – we’re having fun!

The Website

Visit Love Island Cakes now!