Google Analytics

We always recommend you track the visitor statistics for your website closely - and the best tool by far for doing that is Google Analytics.

Powerful, sophisticated, free - Google Analytics is a must have for every internet entrepreneur.

Here's a summary of what Google Analytics tracks.

Dashboard

A summary of the key statistics. How many:

  • Visits – a total of the visits made to the website for the period – usually the last week. The more the better
  • Page views – a total of the page views on the website for the period. The more the better
  • Pages per visit – an average of the number of pages viewed for each visit. The higher the number the more engaged visitors are with the web site
  • Bounce rate – the percentage of visitors who land and move on without staying. The lower the number the better
  • Average time spent on the site – the average duration of each visit. The higher the number the more engaged visitors are with the web site
  • What percentage new visits – an indication of the number of new versus returning visitors
  • Traffic sources overview – a pie chart giving a high level view of how visitors came to the web site
  • Map overlay - a representation of where visitors came from
  • Content overview - a high level look at what are the most visited pages on the website ("/" is the home page)

Content Overview

A deeper look at the pages visited on the web site.

Pages are referred to by their path – so ‘/’ means the home page.

Two figures are given, this period and last period for an instant comparison.

Visitors Overview

Repeats the key visitor statistics listed above, plus gives an insight into the technical profile of the visitors.

For example, Google Analytics tracks what browser visitors are using – Internet Explorer using coming in at about 70%.

Traffic Sources Overview

Expands the summary view to give a good view of where visitors are coming from to visit the web site. Visitors are broken into three categories:

  • Direct traffic – people who type your web site address into their browser
  • Referring sites – people who’ve clicked links to the web site from other websites or in their email
  • Search engines – what search engines have visitors used to find the web site, and what was the term they searched for when they did.

The ‘Keywords’ heading lists the actual search terms used

Map Overlay

Gives a geographical view of where visitors to the web site were located.The data isn’t perfect, but it’s a fair representation.

Note that in some countries (Most of Europe, USA, …) you can get down to the town they were in. In some places you can even get to building level. Beware – the building you’re looking at might be their local telephone exchange!

Content Overview

Gives an analysis of the pages visited. Remember that ‘/’ is the Home Page.

This section provides a useful way of understanding what your visitors like and dislike so you can tailor future content to their likes.

Summary

Google Analytics provides a host of data as standard. But you can also change the measurement periods, compare with other web sites, do deep 'route' analysis of the path through the web site visitors followed or set goals to measure the effectiveness of specific marketing campaigns.

We've a wealth of experience in using and interpreting Google Analytics data - for advice call +357 99 860725 or contact us.