Facebook accounts for 1 In every 7 UK Internet page views

Facebook accounts for 1 In every 7 UK Internet page views

Facebook now accounts for one in every seven internet page views in the UK.

Don't believe in the power of social networking? Check out the facts, they're amazing.

Key facts are:

  • Facebook accounted for 14.5% of all UK internet page views during September 2009, equivalent to one in every seven
  • Facebook is the second most visited website in the UK after Google UK, but because users view a much larger number of pages per visit, Facebook is the clear leader in terms of page views
  • Facebook currently receives more page views than Google UK, eBay UK and YouTube combined
  • UK internet visits to Facebook increased by 86.1% between September 2008 and September 2009, and have more than doubled over the last 14 months
  • During September the site accounted for almost half (49.2%) of all UK internet visits to a social networking website

So what are the impacts of this for business? There can only be one conclusion. You need a tight integration between your business website and your business Facebook page. Not only will you get more traffic to your website, you’ll be providing a way for your customers to keep in touch.

Here’s ten top tips for using Facebook to support your business:

  • Networking: Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more affluent and more educated white collar users.
  • Find business contacts: With more than 100 million active users, and predicted to be 500 million by 2011, not only are your friends on Facebook, so are your prospects, your customers, your partners, your suppliers and of course your competitors. You need to be on too.
  • Instant gate opener: Facebook members are open to connecting. You can easily begin a dialog with highly successful – even famous – people who were previously otherwise unreachable.
  • Build relationships: By engaging in conversations with your prospects and customers, you can better adapt your marketing and business services to meet their needs.
  • Raise visibility: By consistently showing up, posting relevant information, and being a thought leader, you can increase visibility and credibility as the expert in your area.
  • Develop your personal brand: The lines between your business life and your personal life have become blurred. You can reveal as much or as little about yourself as you wish, allowing you to personalise your brand.
  • Target your niche: Potential customers volunteer vast amounts of information about themselves you can readily access. These kinds of demographics, psychographics, and technographics would previously have cost fortunes to access.
  • Get rapid top Google placement: Create a Facebook page for your business and share information with your fans. Pages (for business) and Profiles (for personal) are indexed for optimal search engine positioning. Facebook has a page rank of #5 according to Alexa. Links from there can only be good news.
  • Place targeted adverts: With Facebook Social Ads, you can test out extremely targeted advertising at minimal cost.
  • No cost marketing: Apart from any paid advertising you place, Facebook is totally free to use and with regular activity you’ll end up with more traffic, more subscribers, and more paying clients.

Facebook is a tiger you need to grasp firmly by the tail.

Resources

You can see the full story at Hitwise.