'Don't Make Me Think', Steve Krug

'Don't make me think', Steve Krug

Steve Krug's book "Don't Make Me Think!: A Common Sense Approach to Web Usability" should be essential reading for anybody involved with commercial web sites. 

It's basis is people are lazy with short attention spans, so it's essential to make it easy for them to find what they want.

Even though the thinking is profound, the style of "Don't Make Me Think!" is light and amusing. 

"Don't Make Me Think!" covers:

  • Why people find web sites difficut to figure out
  • How people really use the web
  • Designng pages for scanning not reading
  • Why people prefer mindless choices
  • Writing for the web (Powerful stuff - remove half of the words on a page, and then remove another half of what's left!)
  • Designing navigation
  • Designing a home page
  • How to agree on good design
  • Testing
  • Dealing with outside influences (Our CEO wants me to...)

Along the way there's loads of illustrated examples of good web sites, not so good, and how to make the not so good better.

I especially like the way "Don't Make Me Think!" starts out...

People often ask me: "What's the most important thing I should do if I want t make sure my web site is easy to use?"

The answer is simple.  It's not "Nothing important should ever be more than two clicks away" or "Speak the user's language" or even "Be consistent".

It's "Don't make me think!"

Buy "Don't Make Me Think!" by Steve Krug from Amazon now.