500 million Facebook users

500 million Facebook users

Facebook passed an important milestone recently – it’s 500 millionth user. That means one in every 14 people on the planet has a Facebook account.

Facebook has achieved something no other social networking tool has ever done – achieved real critical mass.

What are some of the pros and cons of Facebook from a business and personal perspective?


The huge number of users makes Facebook one of the best advertising mediums around – especially given the precision with which you can deliver your message.

Photo sharing

It’s easy to post your snaps on Facebook, and your friends can look at them if they want to. Easy for you and no more being bored witless looking at your holiday snaps for them.

Keep in touch

Facebook ignores distance. It doesn’t matter if your friends are next door or on the other side of the world. In Facebook, distance is irrelevant.

Find long lost friends.

If you populate your profile, Facebook becomes an active tool to help you reconnect with people you’ve met along the way but lost touch with for whatever reason.

Everything's open

As a business you have to accept everything's open. Smart companies use that to their advantage to explain what they're doing and why.


Given the amount of valuable data stored on the site, Facebook is an irresistible target to online criminals and sooner or later there’s going to be a major information breach. Facebook is a goldmine for the smart identity thief and the problem is only to get worse.


Think about the possible implications of what you’re posting. For example, today’s parents requently posting pictures of their children should think for a moment what their children will think once they start to grow up and realise nearly every detail of their childhood has been chronicled online for all of the world to see.

Time Wasting

Facebook can take up minutes and even hours of your day without you ever realising. Games that are fun to pick up on the spur of the moment can turn into full blown online addictions that cut into time otherwise spent doing somewhat productive things.


Users who put lots of personal data on Facebook are playing with fire. Suppose one of your friends joins some weird cult and decides to spread the word. You’ve just given them a level of personal data that would have cost a fortune in private investigation fees in olden days.

Social media for you?

If you'd like to work through how Facebook could be helping your business, call us on +357 99 860725 or contact us.