measurement

Google Analytics

We always recommend you track the visitor statistics for your website closely - and the best tool by far for doing that is Google Analytics.

Powerful, sophisticated, free - Google Analytics is a must have for every internet entrepreneur.

Here's a summary of what Google Analytics tracks.

Is your web site delivering?

A maze or a useful tool? You web site should be delivering results!

A new year is always a good time to reflect and consider how things can be better. And that of course includes your company’s web site.

Don’t think technology. Think customers and business objectives. Think business outcomes.

How to measure e-business success?

Internet marketing can be an exact science with the right web site analytics

The ultimate measure of success of any e-business or e-commerce web site is ‘does it sell’?

But along the path to a ‘Buy Now’ button, there’s a number of events you can measure to improve your web site’s performance.