Google

A Beginners Guide to How Search Engines Work

Big Bang Business's Beginners Guide to How Search Engines Work

Ever wondered how web sites get into Search EnginesLike Google, Yahoo, Bing, etc, in the first place?

Search Engines use a computer programme called a crawler (or a spider, robot or 'bot). It lives on the Search Engine's own serversa physical computer dedicated to running one or more services, to serve the needs of programs running on other computers on the same network - in this case the internet. Its only job is to crawl around the Web and save everything it finds.

Google Analytics

We always recommend you track the visitor statistics for your website closely - and the best tool by far for doing that is Google Analytics.

Powerful, sophisticated, free - Google Analytics is a must have for every internet entrepreneur.

Here's a summary of what Google Analytics tracks.

Facebook advertising

Facebook advertising - get more customers now

The latest thing internet entrepreneurs are using is Facebook advertising.  And it’s not hard to see why they’re excited!

Think about this:

Google Adwords: low cost, effective advertising

Advertising used to be expensive, loosely targeted and its effectiveness almost impossible to quantify. Until Google Adwords came along.

Google Adwords is inexpensive, very tightly targeted and you can measure it’s effectiveness precisely. And you can make it happen almost instantly.

Cyprus Living: Social networking builds internet business

Cyprus Living:  Social networking builds internet business

Article reprinted from Cyprus Living, January 2010 edition

Building an internet business from home depends on getting your story in front of potential customers.

The good news is an internet entrepreneur doesn’t need a big shop on the High Street to be successful. You can do it very effectively using social networking.

Turn unhappy customers into buying customers

Turn unhappy customers into buying customers

Dissatisfied customers are an interesting group that every web marketeer should take a great interest in because they represent a huge potential to grow your business. Here’s why…