Mike's blog

How to measure e-business success?

Internet marketing can be an exact science with the right web site analytics

The ultimate measure of success of any e-business or e-commerce web site is ‘does it sell’?

But along the path to a ‘Buy Now’ button, there’s a number of events you can measure to improve your web site’s performance.

Act now to get ahead on the Internet

Act now to get ahead on the Internet

There’s a big e-commerce and Internet marketing opportunity in Cyprus just waiting to be filled.

The facts present a cocktail of opportunity to the internet entrepreneur.

How to take online web site payments

How to take online web site payments

The key to successful selling on a web site is being able to take payments quickly and easily whilst reassuring your customers everything’s secure.

To accept online payments through your web site you need two elements: a payment processing service (PPS) and an internet merchant account (IMA).

e-commerce success depends on good strategy

Internet marketing can be an exact science with the right website analytics

Many businesses view the internet as some sort of massive 'get rich quick' opportunity. Sadly, that's just not true.

Money is made on the internet the same as everywhere else – having a great value proposition that customers want to buy. You need an effective business and marketing strategy you stay true to.

Web site rescue! What to do if it goes wrong

What do you do when the relationship with your web site supplier is broken?

I had a conversation this week with somebody who’s been sold a dream web site but been delivered a nightmare of unfinished features and drifting timescales.

EU e-commerce crackdown highlights Cyprus

EU e-commerce crackdown highlights Cyprus

EU Consumer Commissioner Meglena Kuneva today announced the results of an EU-wide investigation – involving 26 Member States and Norway and Iceland – into misleading advertising and unfair practices on websites selling consumer electronic goods.

Under 0.5% of business in Cyprus happens on the web

E-Commerce is tiny in Cyprus - so it's a major opportunity to capitalise on!

Amazing statistic, but true. The source is The Statistical Service of Cyprus report, “Information and Communication Technologies (ICT) Usage and e-Commerce Survey in Enterprises”. It tells a story of an economy in the dark ages when it comes to the use of the internet to help businesses grow.

Wordpress under attack

Wordpress is one of the most popular content management systems

If you’re using Wordpress for your web site, be aware of this one and take urgent action to upgrade to the latest release 2.8.4.

Turn unhappy customers into buying customers

Turn unhappy customers into buying customers

Dissatisfied customers are an interesting group that every web marketeer should take a great interest in because they represent a huge potential to grow your business. Here’s why…

What's a good 'Home' page?

What's a good 'Home' page?

Interestingly, a question that’s come up twice this week is what makes a good ‘Home’ page for your web site?

We suggest a Home page has to do all the following, in seconds…

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